3-D Secure adds a step, so it is best applied selectively — on higher-risk transactions rather than every sale — to balance fraud protection against checkout friction.
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Security & ComplianceAlso: 3DS
3-D Secure
An authentication layer that asks the cardholder to verify identity with their bank during checkout, shifting liability for certain fraud away from the merchant. It can reduce fraud and chargebacks when applied where it makes sense.
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