Offset your processing costs with compliant dual pricing
Show a cash price and a card price, let customers choose, and keep more of every sale — with a program configured to stay inside card-network rules.
- of fees offset
- Up to 100%
- by design
- Compliant
- high-risk experience
- 20+ yrs
of fees offset
by design
high-risk experience
Processing fees eat into every card sale. Dual pricing and cash discount programs offset that cost transparently, but the compliance details are easy to get wrong. We set your program up correctly, disclose it properly, and keep it current as the rules change.
What you're up against
- Rising card fees quietly erode your margin on every transaction
- DIY surcharge setups break card-network rules and risk fines
- Disclosure and signage requirements that change by card type and state
How we fix it
Compliant program design
We configure dual pricing or a cash discount correctly, with the disclosures and signage the rules require.
Transparent at the point of sale
Customers see both the cash and card price up front — no surprise fees, no disputes at checkout.
Kept current as rules shift
Card-network and state rules change; we keep your program inside the lines so you never carry that risk alone.
Dual pricing questions, answered
Is dual pricing legal?
Yes, when implemented correctly. Dual pricing displays a cash price and a card price and is broadly permitted, but the disclosure rules vary — which is why it should be set up by a team that keeps it compliant.
What is the difference between dual pricing and surcharging?
Dual pricing shows two prices and lets the customer choose; surcharging adds a disclosed fee to card transactions and follows stricter registration and cap rules. We can advise which fits your business.
Will customers be put off by two prices?
Handled transparently, most customers accept it — the cash and card prices are shown up front, so there is no hidden fee at checkout.
Can I use dual pricing in a high-risk business?
Yes. Offsetting processing costs is especially valuable in high-risk categories where rates run higher. We build the program to fit both your vertical and the compliance rules that apply to it.
High-risk verticals we serve
Keep more of every card sale
Tell us about your business and a specialist will set up a compliant dual pricing or cash discount program that fits.